Marketing & Publicity

Book Marketing Consultation & Strategy ($450.00)

In a one-hour marketing consultation, we’ll discuss the key marketing strategies  specific to your genre, your interests and goals. Strategies that may be discussed include building an online presence, the importance of reviews and how to generate them, how to get your book stocked on physical shelves, how to pitch to influencers, media outlets and relevant organizations, plus a lot more. Each consultation is different and the five to seven marketing strategies discussed will be tailored to your book.

The 20-25 page strategy that follows will cover the marketing activities discussed during the consultation in greater detail including step-by-step instruction, examples, weekly action items and outcomes for each section.

In addition, you will also receive our 20-page marketing guide that reviews essential components of book marketing including identifying a target market and sales pitch, establishing an online author platform, and ways to connect with your target audience.

Book Backgrounder ($225.00)

The book backgrounder functions as a book resume, or mini-press kit, and is a great marketing tool that can be  used when approaching bookstores, media outlets, book reviewers or bloggers. It’s also handy to have at events when doing book signings or a launch. The two-page document will be designed to match the aesthetic of your book cover, using similar colours, fonts and overall look. It includes your book’s synopsis, 3D cover image, author bio and photo (optional), purchase links, website and social links. The second page is custom and may include a look inside feature, author Q&A, or rave reviews.

Author Website

An author website is a central hub to share information about you and your book including reviews, news coverage,  events, social media links and provides a way for people to get in touch with you. Think of it as an online business card. Not having one can impact credibility. While a Facebook page, Instagram account or LinkedIn profile are also good marketing tools, they don’t replace the function of a website. An author website provides a professional online presence housing essential information in one place that is easy to find, and allows people to contact you.

Tellwell offers a BASIC and ADVANCED website:

Basic Website ($550)

The basic website covers your bases with five pages that include your author bio, book synopsis, contact page, an additional custom page (such as a blog) plus your buy links and social media handles. This gives you a professional online presence, allows you to provide updates related to your book, provides a way for people to contact you, directs readers to online retailers where they can purchase your book and showcases your social media handles.

Advanced Website ($1,050)

The basic website covers your bases with five pages that include your author bio, book synopsis, contact page, an additional custom page (such as a blog) plus your buy links and social media handles. This gives you a professional online presence, allows you to provide updates related to your book, provides a way for people to contact you, directs readers to online retailers where they can purchase your book and showcases your social media handles.

Here are some examples of each:

BasicAdvanced
Angela MenziesKaren Sibal
Kumail AhmedSeyoum Nigussie
Susan OlubunmiPeter Gribble

In both options, we’ll purchase the domain name, set up the website with pages about you and your book, choose a suitable design and host it for one year.

Tellwell’s Basic and Advanced Website Features

 BasicAdvanced
Custom domain name

Web hosting for one year

with renewal options available for subsequent years

Theme options57
Pages:4-56-10
          About the booksynopsissynopsis, excerpt & reviews
          About the authorauthor bioauthor bio & Q&A
          Contact
          Optional home page
          Custom pages
(blog, news, reviews, resources, events)
1 custom pageup to 5 custom pages
Purchase links
Social media links
SSL certificate
Header imagestock image or provided by the authorcustom image
Custom logox

Features:

  • Goodreads widget
  • Newsletter sign-up
  • Image gallery
  • Social media feed
  • Google analytics
xup to 3 features
Revision rounds12

Number of books

* Books must already be published

11-3

 
Please note that additional time for website updates or modifications can be purchased through your Marketing Consultant at an hourly rate of $100.00/hr.
We will contact the author within a month of the domain expiring to provide renewal options, which covers the renewal of the domain and hosting.
Renewal rates: 1 year ($85.00), 2 years ($160.00), 3 years ($225.00)

Marketing Packages

We also offer a variety of a la carte marketing services that you can add-on to a marketing package or group together to create your own tailored marketing package.
Please note, a marketing consultation and strategy is required to purchase a marketing package and certain a la carte marketing services. For a list of marketing services that don’t require a marketing consultation and strategy, please get in touch with a publishing consult and request our standalone marketing services.
For full details on our marketing services and a la carte pricing, please get in touch