About Tellwell

We are creators, bringing dreams to life

Every day we are inspired by the authors who have thoughtfully selected Tellwell to guide them along the path to publishing their fiction, nonfiction, memoirs, and children's books. We are a team of passionate and talented publishing consultants, project managers, editors, illustrators, cover designers, and book marketers who offer a consultative approach to your unique publishing journey. Founded in 2015, we have worked alongside thousands of talented authors to publish over 4,000 books throughout Canada, the US, Australia, and Europe. We believe that each person an author reaches with their work is a success worth celebrating. We tirelessly strive to evolve our processes, services, and technologies to ensure our authors have the level of support they need to share their stories with the world. You have a story that deserves to be heard. We are here to help you tell it, and tell it well.

Leadership

Tim Lindsay has two decades of experience in media and publishing. He founded Tellwell after realizing the book industry was broken. Writing a book is a labor of love for authors, and his mission is to make the publishing process enjoyable, informative and easy. Tellwell brings together a creative and talented team on each book, adding a personal approach so authors feel supported every step of the way. He founded Tellwell on the values of passion, teamwork, talent, honesty, and entrepreneurial spirit.

A letter from Tellwell's Founder & CEO:

Writing a book is an emotional journey, often filled with moments of great inspiration and pits of doubt. The process can engage our imagination in new ways, filling our minds with unique characters, settings, and scenes as we work and rework each word, each sentence, into its final form. The stories we write can be deeply personal, and emotional. They may impart wisdom gained, lessons learned and be part of the legacy we leave behind.
The reward of this fulfilling and arduous experience is a tangible, solid book, that will be part of the collective fabric of stories. Our authors have described the moment they first held a copy in their hands as one of the most exhilarating, emotional, and rewarding experiences of their lives, a lifelong dream come true.
Some of the barriers that prevent writers from realizing their dream are: not having access to a qualified designer or editor; not knowing how to lay out their book's interior, or format the files correctly; confusion over market distribution; or simply not knowing how to get started at all, and feeling overwhelmed by the publishing system.
While the author is the star of any new book, at Tellwell we celebrate the importance of the rest of the publishing team in removing the barriers to your readers. We are a talented company of editors, illustrators, designers, book marketers and other publishing professionals who love what we do and care about quality. We hope you will find it comforting to have an experienced team on your side, simplifying a complex process into easy steps. At Tellwell, our purpose is to create a vibrant culture by helping people share their stories. We believe everyone has powerful stories to share, and by opening the doors to publication, we are contributing to a healthy, vibrant, and rich society. We know your story is worth sharing, and we will make it into the most polished, professional, and impactful book it can be. We hope to work with you to bring your dreams to life! Tim Lindsay Founder & CEO

Tim Lindsay

Founder & CEO

Jason Farris has worked with creative and technical talent throughout his career, leading and growing organizations in a range of industries: software, online banking, sports and entertainment, and marine/electric vehicles. His passion for hockey led him to serve as the executive vice-president and chief operating officer for the Dallas Stars, as well as on the board of directors for the NHL team's foundation and alumni association. A creator at heart, Jason has produced seven books about the history, people, and process of building great hockey teams. He has been recognized for his self-publishing work with a lifetime achievement award from the Society for International Hockey Research. He serves on the board of the Hockey Hall of Fame.

Jason Farris

President

Pamela started in the indie publishing industry in 2004 and worked her way up from customer service to leading an operations department. Pamela's mandate includes attracting and developing talent while fostering a fun and collaborative team environment with a focus on quality and customer care. Pamela supports functions as diverse as software development, client feedback analyses, quality control, customer service and visual arts. She leads the operations at Tellwell's international talent center in Cebu, Philippines, with a mandate to seamlessly support, enhance and improve the quality of services performed by talent centers in North America, Australia and Europe.

Pamela Pasco

General manager

Simon is passionate about ensuring that Tellwell's publishing process offers an exceptional experience for each author. Since joining Tellwell as a project manager in 2018, he has overseen the illustrations, design, printing and distribution of hundreds of book projects. In his current role as operations manager he supervises multiple facets of our book production departments while working tirelessly to improve our processes. You may also recognize Simon from Tellwell's series of webinars and video tutorials. Outside of work, he can be found foraging for great coffee and food, reading, doing yoga or tai chi, playing hockey, or exploring Vancouver Island's nature.

Simon Page

Operations manager

Monica has more than 20 years' experience in storytelling, journalism, and marketing. She works on Tellwell's content and digital marketing, corporate communications, and public relations to help craft and share the Tellwell story. She also oversees Tellwell's marketing services program.

Prior to Tellwell, Monica worked as a television journalist and news anchor for CHEK News, CBC, and Global News. She has also worked in various marketing and communication roles in both the corporate and non-profit sectors. Outside of work, she enjoys reading, listening to live music, playing volleyball, and salsa dancing.

Monica Martinez

Head of marketing

Kevin has been interested in creative technology from a young age, building simple games on the family's home computer. He has a BSc and MSc in Computer Science, and earned an MBA at the University of Amsterdam. Prior to joining Tellwell, he designed ChapterLab, a specialty word processing application for academic authors and technical writers, and wrote and self-published a book, Designing Usable Apps. Kevin enjoys hiking, food, languages, and history.

Kevin Matz

Software engineering manager

JH is an outgoing and enthusiastic sales professional. His passion for relationship-building brought him to a career in sales. He enjoys meeting new people and understanding their motivations. Before joining Tellwell in 2019, he worked for various sales organizations, including a major publishing imprint where he was consistently recognized as one of the top publishing consultants. In his current role as Tellwell's sales manager, he supports and oversees a team of publishing consultants serving multiple international markets. In his spare time, JH likes to travel and spend time outdoors.

John Henrick Abella

Sales manager

Tellwell's team approach to self-publishing

Many people drastically underestimate the level of support, guidance, and talent required at each stage of publishing. A balance needs to be struck between letting the publishing talent shine and empowering the author to remain in control of their project.

Tellwell is the right fit for authors who:

Are educated about the pros and cons of each publishing option and choose to self-publish

Care about making a quality product and value the work of publishing talent

Are comfortable with the cost and risk involved in self-publishing

See that publishing is complex and value support and guidance through the process

Are technologically literate: capable of using a computer to share files, submit forms, and communicate by email

Why Tellwell's team approach to self-publishing is the best option for many authors:

A talented team improves quality: editors, designers, illustrators, and other publishing professionals

Guidance at each step through webinars, videos, phone calls, and printed guides with a designated project manager

Transparency: openness with authors about the process, pricing, royalties, and what is included in the scope of services, with clear terms and conditions that are fair to authors

Smart distribution: 85-100% net royalties, picking the best available print-on-demand and eBook sales channels

Robust client feedback systems to keep us on track and generate exceptional online reviews

Structure with flexibility: you aren't required to use all our services, just what you need for your unique publishing journey